I.C.O.N. Pure Light violet toning shampoo, 1000 ml

Designed for those with blonde or bleached hair, whether colored or natural, such as blonde, platinum, silver/grey, white or pastel. Also for those with unwanted brassiness.

If your hair is bleached and you want to remove unwanted yellow and brass tones, try it PURE LIGHT shampoo and conditioner.

PURE LIGHT the ingredients in the composition are balanced with a mixture of pigments – the perfect transparent (rainbow) purple color eliminates unwanted yellow and brass tones.

This conditioning treatment provides additional protection to the hair during toning.
BE BRIGHTER AND BRIGHTER WITHOUT ANY BRASS TINT.

INGREDIENTS

Banana fruit extract – this leaf extract, rich in magnesium and potassium, protects hair and promotes hair growth. Has soothing, softening and moisturizing properties, making hair shiny and manageable. Arginine – This amino acid fights shedding and promotes healthy hair growth. Aspartic acid – one of the most essential protein acids for hair, so the hair will remain vibrant, the scalp will be protected from dryness and dandruff-free. Sea kale leaf extract – due to the abundance of minerals and vitamins, it strengthens the hair and prevents breakage. Rich in antioxidants and detoxifying properties, it restores and strengthens all hair types.

DIRECTIONS
Wet your hair with warm water. Squeeze out a drop PURE LIGHT shampoo and rub between palms. Gently spread the shampoo on the scalp and massage with your fingertips. Rinse and repeat the procedure a second time, leaving the shampoo on for 2-5 minutes. To get a stronger shade, leave the product for a longer time, up to 20 minutes. Rinse your hair, dry with a towel and use PURE LIGHT conditioner.